2014: ARE TABLETS TAKING OVER?
A snapshot into how consumers use their tablets and interact with digital advertising
We surveyed 1,000 tablet users to gain a better understanding of how they use their tablets and how they interact with digital advertising.
55% of all respondents would consider replacing their personal laptop/desktop with a tablet.
56% of all respondents surveyed are very likely or somewhat more likely to respond to a tablet advertisement, as opposed to a laptop/desktop advertisement.
For the full survey results, complete the form to download.
At Adroit Digital, we believe people move technology, not the other way around. Our team of programmatic experts uses human insights, our exclusive data set, and unmatched media access to intelligently drive marketing performance, delighting customers every day.